Fresh Squeezed - Articles
Mobile marketing — phone and text, broadcasts and surveys
|Written by Jodi Hersh|
|April 16, 2012|
Outbound marketing via phone and text, broadcasts and surveys generates inbound leads
Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully using broadcasted phone (recorded audio messages) and text messaging, to generate donations, survey feedback, inbound leads and ultimately revenue.
95% open rate!
Did you know that the average open rate of text messages is a whopping 95% or more? That is huge! This tells us that if someone receives a text, it will be read — furthering a sense of connectivity between a consumer and a brand.
How might this be a viable marketing tool for you?
Let's say you are running a promotion and want people to register for something, or buy something or donate to something. You craft your message and send it via SMS text to your opt-in list with a link that takes the user to a landing page where they can register or donate, or buy, or whatever it is you want them to do. Or maybe a school uses it to send an important message to all students or parents. While email still tops the list of most popular online activities, mobile marketing is not to be overlooked. Compare the 95% txt open rate to stats for email:
(Epsilon Q1 2011 Email Trends and Benchmark (June 2011)