The Orange Star Story

Celebrating 25 years helping others grow their brands and their businesses

25 year anniverary badge 175

Founded in 1993 by Jodi Hersh, Orange Star has established a reputation for providing high quality creative solutions to a very diverse clientele ranging from non-profits, to small businesses to mega corps to rock stars. Our creative skills apply to strategy, branding, print and the web. Our experience is broad and includes branding, website design & development, logo & corp. identity, annual reports, brochures, posters, music CD packaging, tour/concert merchandise, event graphics, signage, desktop and mobile applications and more.

For more than 2 decades, I’ve been helping my clients with everything from logos, print materials, and building-sized graphics, to websites, mobile apps, music cds, swag, trade show displays, and more.  I’ve worked with everyone from solepreneurs and small businesses to Fortune 500 companies, indie musicians and even a few rock stars.

A good designer is one part business consultant/strategist, one part designer, one part technologist, one part programmer, one part therapist, one part business person… that’s a lot of parts, so it’s important that your designer is a good fit for you and your organization.

Since launching Orange Star Design, I have learned to put my skills and experience to work for my clients.  My studio is small by design and more agile and affordable than a big agency. I care about quality.  I personally manage and design all of Orange Star’s client projects. I have a network of experienced strategic partners I work with to create an all-star project team fit for your needs.

I’m interested in doing great work with exceptional people.  If you are too, let’s talk!

Jodi-SigJodi Hersh, Founder

celebrating 25 years!

“I am a smartist. I took my childhood urge to make things and turned it into a thriving career as a designer and artist.”

Jodi’s passion for art dictates her attitude toward life — her devotion to her work, her thriving and award-winning studio. Jodi has over 30 years of experience and earned her BFA in graphic design and photography from the University of Michigan School of Art & Design.

After graduating, Jodi returned to her hometown of Miami where she worked as part of team designing signage and graphics for Universal Studios and Royal Caribbean Cruise Lines among others. Jodi broadened her range of experience by art directing at a printing company where she gained valuable working knowledge of developing technologies and processes.

Since starting Orange Star in 1993, Jodi has worked on and led projects for clients as large as AIG, ALLTEL, Centers for Disease Control (CDC), The American Cancer Society, Georgia Tech, Best Buy, IHG, and Styx — and as varied as environmental graphics, logos & corp. identities, concert/tour merchandise, event graphics, publications, interactive new media and complex database driven websites.

Jodi has been a voting member of the Recording Academy (The Grammys) and a member of the Adobe Creative Advisory Panel. In addition, Jodi is an avid photographer and mixed-media artist. When not in her studio, she can usually be found being walked by her giant dogs.

In 2013, she founded and launched a “pet project” — Live Love Dogs: Pawsitively fetching sWAG for dog-loving humans and their furry friends. And in late 2018, she launched the Content Creators Planner with Kim Doyal.

Jane Roberts

Creative Strategist / Writer

Jane is an award-winning, results-oriented writer with experience writing documentation including Training Materials, Marketing Collateral, Technical Manuals, Blogs, White Papers, Case Studies, Style Guides, and Website Content.

She has the unique ability to translate complex ideas into simple, easy to understand language. Jane is recognized for her wide breadth of analytics knowledge, especially in the big data sphere. Her approachable personality allows her to communicate effectively to cross-functional teams.

She is equal parts creative and analytical with more than 25 years of tech industry experience, ranging from Unisys Corp and Paramount Pictures to early-stage start-ups. With core expertise in Big Data, supply chain management, and financial applications, Jane stays up-to-date on emerging trends in technology and related best practices.

Her strongest attributes include connecting people, building lasting relationships, and simplifying complex information. It all comes down to honest, clear communication.

In addition, Jane is a talented artist whose work can be found at

Jodi has that magic mix of "left and right" brains -- she's wildly creative, and also structured and organized. A pleasure to work with, and always delivers a creative, professional product!

Elaine Taylor-Klaus,

Jodi Hersh created a world-class bilingual brochure for a major international conference in Asia. Her creativity was not just apparent in the design: her resourcefulness and imagination helped us to leverage limited resources and to meet inflexible deadlines, and she was the force behind this high-level piece from start to finish. In particular, I appreciated Jodi's responsiveness and logistical leadership throughout the process. Our senior management and our international clients were delighted with the result, and the brochure raised the bar for all future collateral pertaining to this project.

Lauren K. Day, AIG Global Real Estate Investment Corp.

Jodi is a creative spirit who not only comes up with beautifully executed, unique ideas, but on time and on budget. Highly recommend her.

Pati deVries, Devious Planet Media

We were looking to completely redesign our new Web site, including architecture, content, design, and more. Jodi was referred to us and from the initial conversation on, she listened to our needs, brought valuable ideas to the table, and delivered a final product that far exceeded anything we had done in the past. Since then, we’ve used her for numerous other projects and will continue to do so.

Katie Takacs, Georgia’s Manufacturing Extension Partnership (GaMEP) at Georgia Tech

I've been working with Jodi at Orange Star Design for over a decade, because she makes my music look great! Jodi is a talented visionary who can take my music and accurately interpret it into the graphics I want to represent me and my brand. She's done my T's, stickers, posters, CD's and more all these years, and I love working with her.

Michelle Malone, SBS Records

We've counted on Jodi and her team for smart creative for years. She always exceeds our expectations, delivers on time, and delivers within budget. And we never have to worry about the details - she's got us covered. We never even consider doing business with anyone else.

Mary Sorrel, mPRessions

We've finally found a winner in Orange Star. Jodi has given us the kind of service we expect and we consider her an integral part of our team. Her designs are fabulous. She’s always within budget and never misses a due date.

John Mansour, Proficientz

After 15 years of web development and having worked with dozens (if not hundreds) of designers, I have come to realize that the better the quality of a web site's design, the harder it is to build. With that, I will tell you that Jodi's sites are some of the most challenging I have built. Her attention to detail and head for web design usability ensures that her work is well thought out and covers all the bases. It also never ceases to amaze me that she can develop a highly complex b2b web application in the morning and a kickin' concert T-Shirt that very afternoon. That is what I call diverse!

Nick Villaume, The Dev Department

WOW! You’ve raised the bar... YET AGAIN!

Even with my ridiculously ‘ambitious’ deadline, you were able to plan strategically, design brilliantly, execute flawlessly and deliver with time to spare.

After over two decades of working with design firms, PR firms and ad agencies, this was - by far - the best experience to date. This project is yet another reminder of why I have been working with you since 1995.

Thank you, Jodi, for another amazing experience!

David Taylor-Klaus,

Jodi Hersh is one of the best designers I have ever worked with in my career. She came highly recommended to me and I would pass that recommendation on to anyone looking for a graphic designer that will be a partner for your business. She brings not only great design to each and every project, she always brings strategy, creativity and an open mind. She will help any client get results.

Kristen H. Stone, Edelman

Jodi's work has been a big reason my company has grown at the pace it has. I owe her a big part of my success.

Casey Compton, Swagline

Jodi is great to work with. She always listens to what we have to say and then works her magic and comes up with some kick ass designs every time...

Jeanne & Tommy Shaw, Styx

I have worked with Jodi for many years and she is a absolute professional. I can always count on her for creativity and well researched and thoughtful design. Jodi not only provides truly superior creative layout and art direction, but her web design and a web application and database solutions for my clients are timely and always meet or exceed their expectations. Jodi is a true partner for my company.

Gardner Biddle, Power Marketing & Printing