ORANGE STAR BLOG

The Smartist’s Way

An essentialist approach to branding and marketing a small business

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Featured in VoyageATL

By As Seen On, Marketing No Comments

“Small businesses have limited resources — time, money, humans — we can’t do all the things larger organizations can. Traditional approaches don’t work because we fail to execute consistently because we must also do the actual work we deliver to our customers. But what if you could do less and…

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5 sentence rule countdown for shorter emails

The 5 Sentence Rule

By Food for thought No Comments

Hi, I’m really glad you’re here. Thanks for being curious! You’re likely here because you clicked through from an email you received from me and are probably wondering what in the world this 5 sentence rule is all about. Simply put, just like you, I get too much email and spend…

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