The Smartist’s Way

An essentialist approach to branding and marketing a small business

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How Ideas Spread

By | Application, Branding, Marketing | No Comments

  Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow.  We’ve all driven down highways passing cows….

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