Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows….
ORANGE STAR BLOG
The Smartist’s Way
An essentialist approach to branding and marketing a small business
Search marketing experts Ahrefs recently published a study titled How Long Does it Take to Rank in Google. Using a detailed and methodical approach, they sought to find a more quantifiable answer than the usual “It depends.” Here are a few interesting highlights: The average Top10 ranking page is 2+ years…
To effectively reach your target audience, it’s critical to know what devices they’re using and when. Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than…
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.
“If history were taught in the form of stories, it would never be forgotten.”
~ Rudyard Kipling, The Collected Works
Humans have been communicating through stories since the dawn of, well, humans. From cave paintings to Shakespeare to modern day Super Bowl commercials, our brains love a good story.
Every business has a story
Stories enable us to share an idea, our personality, and forge a connection with consumers. The one thing all compelling stories have in common is that they’re memorable and worth repeating. Strategic storytelling can change attitudes and behaviors. Focus on a single important idea and forge an emotional connection. This is how ideas spread.
The Met Museum announced on Feb. 7 that 375,000 high resolution images of artworks in its collection are now available under the Creative Commons license. This means that hundreds of thousands of artworks can now be downloaded and used for free without requiring special permission.