The Smartist’s Way

An essentialist approach to branding and marketing a small business

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Creating additional income streams as a solopreneur

By | As Seen On, Business, Marketing | No Comments

I am currently the featured guest on the IRC Wealth podcast talking about launching my new venture – Live Love Dogs as both a passion project and an additional, scalable revenue stream. is a new online retailer of original dog-themed apparel, gifts and accessories for dog lovers with an eye for design. It is the merger of two passions — love of dogs and design.

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air specialists website redesign

Atlanta’s Air Specialists Inc. launches a newly designed website

By | #ShowYourWork, Website Design | No Comments
After months of hard work, we are excited to officially announce the launch of Air Specialists' new website! The website has been redesigned to improve overall appeal and user experience. The information architecture and design is focused on quick access to product information and contact information for pricing and assistance....
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Instagram Tips for Building Brands

By | Marketing | No Comments
Wondering whether you not you should use Instagram as a business? If your audience is using it, of course! Instagram is a growing channel that enables you to grow and humanize your brand, showcase your product/service, company culture, delight customers, and generate new business. With over 400 million users and over 80 million posts per day, it has...
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