The problem is that most of us approach marketing like drinking from a fire hydrant.

Why is it that we start “doing all the things” everyone else is doing, or telling us to do, and next thing you know we are spending too much time posting here and there, writing blogs, doing Facebook lives, etc. but not really getting consistent results?

There is way too much information out there — small business marketing books, podcasts, websites, blogs, webinars, consultants, gurus, etc. Many are too technical, too basic or too outdated. And there are more tactics available than any one person or small team of people could possibly execute effectively — ESPECIALLY while also delivering whatever it is you do for your customers.

It is overwhelming and paralyzing. It is also unnecessary.

The Smartist Way is a framework I have developed — an essentialist approach to branding and marketing a small business. Small businesses have limited resources — time, money, humans — we can't do all the things larger organizations can. Traditional approaches don't work because we fail to execute consistently because we must also do the actual work we deliver to our customers.

But what if you could do less and accomplish more? By focusing on the right things, the essential things, and executing consistently on those key, essential things that matter most — you can end the overwhelm, tame the chaos and successfully grow your business.

Are you with me?  Let's do this!