The intersection of creativity, experience and technology

Branding & Design

You don’t have to be a big company to LOOK like one.
Image matters. What does your brand say about you? It’s important to make the best first impression you can — from your business card to your website, your branding communicates what you’re about and who you serve.

Good design informs and influences – it delivers your message and drives action.
Your message is important. We focus on designing effective solutions to ensure your message is seen and heard. Combining creative design with your business goals, we help position you above the competition. Stand out, impress your customers, build value and increase credibility through professional design.

Learn more about our process
  • Logo Design
  • Business Cards & Stationery
  • Signage
  • Brochures & Annual Reports
  • Sales Kits & Presentations
  • Tradeshow Displays & Materials
  • Promotional Items & SWAG
  • Packaging
  • Banners, Vehicle Wraps, Posters

Website Design

A good website will attract, engage and convert customers. A good website should also be easy to manage and maintain.

Orange Star has been creating websites as long as websites have existed. We create sites as marketing tools to help you grow your brand and your business. We believe form follows function, usability is gospel, and that a great website is about more than looking good. It’s about getting results.

Making it onto the first page of search results isn’t enough. 70% of users don’t trust a website with poor design.*

60 Percent of Online Traffic Now Comes From Mobile.** If your website is not optimized for mobile devices, then you may be losing customers. We currently build our sites to be responsive to the device — desktop, tablet or mobile phone. In the ever-changing environment that is the web, it’s hard to keep up, and sites can become outdated. If your site is outdated or not optimized for mobile, we can help.

Learn more about our process

Sources: **Small Business Trends 

  • Website Design / Redesign
  • Information Architecture
  • UI/UX Design
  • Responsive / Mobile Website Design
  • Ecommerce
  • Mobile Apps Design
  • User Interface Design
  • Content Management Systems (CMS)
  • Blogs
  • Website Support Plans

Content Writing and Editing

What makes content engaging? Engaging content is simple to read, easy to understand, and interesting. It tells a story that draws readers in and captures their imagination. Good content answers questions and creates a thirst for more good content and ideally for the services you provide.

Quality content begins with an understanding of your audience. Your readers want content that solves real problems or issues in their lives. We help you connect with your audience so that your message can have maximum impact.

We also believe in research, accuracy, and facts presented in scenarios that readers can apply. Got statistics, medical facts, or complex information? We communicate it in ways your audience can understand and use.

Whether it’s website content, email, marketing collaterals, brochures, blogs, white papers, proposals, technical writing, pitch decks, outreach campaigns, RFPs, short or long-form articles, Orange Star can write it, edit it, and design it.

Need content? We’ve got you covered.

Learn more about our process
  • Website content
  • Blogging
  • White papers
  • Technical writing
  • Proposals
  • Pitch decks
  • Outreach campaigns
  • RFPs
  • Short- or long-form articles
  • Email marketing
  • Brochures
  • Marketing collaterals

Online Strategy & Consulting

Be known. Be liked. Be trusted.

Are you planning to launch a new business, website, campaign, product, or event? There are infinite paths to building a successful online business and they all start with a plan. We’ll help you define your goals, create a strategy to achieve them.

We’ll provide you with (and train you on) the necessary tools for success. Heck, we can even handle everything for you as your outsourced marketing department.

  • Single Strategy Session
  • Advanced Discovery & Marketing Plan
  • Ongoing Marketing Consulting/Mentoring
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  • Lifecycle Marketing
  • Marketing Automation
  • Workflow Automation
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Managed Blogging / Ghost Blogging
  • Campaigns & Landing Pages
  • Lead Generation & Nurturing
  • Coaching & Training

Dedicated Support

Are you busier than a one-armed paper hanger?

Most small business owners wear a lot of hats and need additional support. Many of our clients consider us their creative department and rely on us on a continual basis. We tailor our plans to fit your specific needs and can take on whatever makes your job easier. From website maintenance, ghost blogging and social media posting to email campaigns, ebooks, graphic design, coaching and training, we’re happy to help.

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  • Content Marketing
  • Lifecycle Marketing
  • Marketing Automation
  • Graphic Design
  • Email Marketing
  • Social Marketing
  • Blogging
  • Coaching & Training

Jodi has that magic mix of "left and right" brains -- she's wildly creative, and also structured and organized. A pleasure to work with, and always delivers a creative, professional product!

Elaine Taylor-Klaus,

Jodi Hersh created a world-class bilingual brochure for a major international conference in Asia. Her creativity was not just apparent in the design: her resourcefulness and imagination helped us to leverage limited resources and to meet inflexible deadlines, and she was the force behind this high-level piece from start to finish. In particular, I appreciated Jodi's responsiveness and logistical leadership throughout the process. Our senior management and our international clients were delighted with the result, and the brochure raised the bar for all future collateral pertaining to this project.

Lauren K. Day, AIG Global Real Estate Investment Corp.

Jodi is a creative spirit who not only comes up with beautifully executed, unique ideas, but on time and on budget. Highly recommend her.

Pati deVries, Devious Planet Media

We were looking to completely redesign our new Web site, including architecture, content, design, and more. Jodi was referred to us and from the initial conversation on, she listened to our needs, brought valuable ideas to the table, and delivered a final product that far exceeded anything we had done in the past. Since then, we’ve used her for numerous other projects and will continue to do so.

Katie Takacs, Georgia’s Manufacturing Extension Partnership (GaMEP) at Georgia Tech

I've been working with Jodi at Orange Star Design for over a decade, because she makes my music look great! Jodi is a talented visionary who can take my music and accurately interpret it into the graphics I want to represent me and my brand. She's done my T's, stickers, posters, CD's and more all these years, and I love working with her.

Michelle Malone, SBS Records

We've counted on Jodi and her team for smart creative for years. She always exceeds our expectations, delivers on time, and delivers within budget. And we never have to worry about the details - she's got us covered. We never even consider doing business with anyone else.

Mary Sorrel, mPRessions

We've finally found a winner in Orange Star. Jodi has given us the kind of service we expect and we consider her an integral part of our team. Her designs are fabulous. She’s always within budget and never misses a due date.

John Mansour, Proficientz

After 15 years of web development and having worked with dozens (if not hundreds) of designers, I have come to realize that the better the quality of a web site's design, the harder it is to build. With that, I will tell you that Jodi's sites are some of the most challenging I have built. Her attention to detail and head for web design usability ensures that her work is well thought out and covers all the bases. It also never ceases to amaze me that she can develop a highly complex b2b web application in the morning and a kickin' concert T-Shirt that very afternoon. That is what I call diverse!

Nick Villaume, The Dev Department

WOW! You’ve raised the bar... YET AGAIN!

Even with my ridiculously ‘ambitious’ deadline, you were able to plan strategically, design brilliantly, execute flawlessly and deliver with time to spare.

After over two decades of working with design firms, PR firms and ad agencies, this was - by far - the best experience to date. This project is yet another reminder of why I have been working with you since 1995.

Thank you, Jodi, for another amazing experience!

David Taylor-Klaus,

Jodi Hersh is one of the best designers I have ever worked with in my career. She came highly recommended to me and I would pass that recommendation on to anyone looking for a graphic designer that will be a partner for your business. She brings not only great design to each and every project, she always brings strategy, creativity and an open mind. She will help any client get results.

Kristen H. Stone, Edelman

Jodi's work has been a big reason my company has grown at the pace it has. I owe her a big part of my success.

Casey Compton, Swagline

Jodi is great to work with. She always listens to what we have to say and then works her magic and comes up with some kick ass designs every time...

Jeanne & Tommy Shaw, Styx

I have worked with Jodi for many years and she is a absolute professional. I can always count on her for creativity and well researched and thoughtful design. Jodi not only provides truly superior creative layout and art direction, but her web design and a web application and database solutions for my clients are timely and always meet or exceed their expectations. Jodi is a true partner for my company.

Gardner Biddle, Power Marketing & Printing