Orange Star worked with Persium Group to rebrand the company after 15 years in business as White Horse Advisors. The company’s services, structure and employees, remain the same. Only the name changes, having been sold to a large, international financial services company who liked the name so much, they made an offer.
The projected scope included new logo, messaging, print collaterals, lead magnets, and website as well as a new name, visual graphic and explainer video for their cornerstone framework to help business owners build personal assets when their net worth is tied up in the business.
Since its founding in 2004, Persium Group has established a reputation for advising business owners, retirement plan committees and individual investors in achieving their financial goals. The Atlanta-based firm currently serves nearly 150 clients across the U.S., and their investment advisory arm, Persium Advisors, LLC, advises on about $1.5 billion of assets as of 12/31/2018. Persium Advisors, LLC is an SEC registered investment advisor.