ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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If you have something important to say, use a visual

90% of information absorbed by the brain is visual.¹ We process visual info 60,000x faster than text.¹ Over time, we remember images better than words; and unlike text, the effect is magnified with each viewing. On Facebook, photos are shared more than status updates or links, and videos are shared more than photos. In an…

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Cut down on email search time with Gmail Tabs

Do you spend a lot of time searching for messages in Gmail? Do you get frustrated with the amount of time it takes to find what you’re looking for? If so, I have something for you and it’s free:Gmail Tabs for Chrome.Cut down on email search time. Gmail Tabs places your most frequently used Gmail labels…

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365 more times

If you repeated what you did today 365 more times will you be where you want to be next year? If you are not focused on the right things, then no. Essentialism is not about how to get more things done; it’s about getting the right things done. It is a disciplined, systematic approach for determining…

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Shut up. Listen. Repeat.

Being a good listener is underrated. Good listening is rare. So rare that being listened to feels so much like being loved, people can scarcely tell the difference.Most people are waiting for their turn to talk when they should be listening. Listening is not just about hearing what the other person is saying, it’s about understanding…

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Effortless thought-leadership: simplify and speed up your process

54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic?Producing thought-leadership content can be a daunting task. Most of us don’t have the time or…

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Simplicity 101

10 Laws of Simplicity (get the book) Reduce: The simplest way to achieve simplicity is through thoughtful reduction. Organize: Organization makes a system of many appear fewer. Time: Savings in time feel like simplicity. Learn: Knowledge makes everything simpler. Differences: Simplicity and complexity need each other. Context: What lies in the periphery of simplicity is definitely not peripheral. Emotion: More…

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Safer, Easier, Better: Use a Password Manager

Does your email arrive via magic owl 🦉? No? Then you should be using a password manager.Here are the four best ones to choose from according to Zapier:I personally use LastPass and have for many years. Some features I like are: It works cross-device so I can use it to easily log in to all my sites and tools…

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Ode to Old Posts

Did you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time you reviewed these older posts? Older blog posts can be extremely valuable for a website. Not only do they help…

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