ORANGE STAR BLOG
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You want your blog to be successful and you know call-to-actions are crucial, but what call-to-action is best for your blog? Many bloggers struggle with this question. There are many call-to-actions that can work well…Read More
Content creation can be hard to keep up with. We all know that content marketing is an essential part of any successful business strategy and yet so many people struggle to produce consistent quality content.…Read More
I bet you have lots of ideas. But do you know what they are? Or where to find them when you need them? Have you ever lost track of ideas or key information making it harder…Read More
What do you think of when you hear the word “marketing?” Do you think about advertising? Creating and promoting content? Or, are you thinking about making connections with people? Helping them. Nurturing relationships. The fact…Read More
Lately, I’ve been thinking about the 80/20 rule. It’s been said as creators we should spend 80% effort creating vs. 20% consuming content. And according to Derek Halpern, we should be devoting 20% effort to…Read More
I recently joined a couple of groups that required me to introduce myself. The first intro occurred over zoom. I didn’t want to hog too much time, so I focused on my high-level accomplishments, what…Read More
I have a BFA and began my career as a designer pre-internet. I have never taken a traditional business course. And now I do more website design and marketing consulting than I do traditional graphic…Read More
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that…Read More
When you set better goals – goals you are truly motivated to hit, goals you have an emotional connection to — you will be better able to strategically plan content marketing activities that ultimately lead…Read More