ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they…
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Many people don’t realize how much positive change they can create by asking and then answering the right questions. I encourage you to take some time to determine what commitments and course corrections you wish…
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Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we…
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You want your blog to be successful and you know call-to-actions are crucial, but what call-to-action is best for your blog? Many bloggers struggle with this question. There are many call-to-actions that can work well…
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Content creation can be hard to keep up with. We all know that content marketing is an essential part of any successful business strategy and yet so many people struggle to produce consistent quality content.…
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I bet you have lots of ideas. But do you know what they are? Or where to find them when you need them? Have you ever lost track of ideas or key information making it harder…
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What do you think of when you hear the word “marketing?” Do you think about advertising? Creating and promoting content? Or, are you thinking about making connections with people? Helping them. Nurturing relationships. The fact…
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Lately, I’ve been thinking about the 80/20 rule. It’s been said as creators we should spend 80% effort creating vs. 20% consuming content. And according to Derek Halpern, we should be devoting 20% effort to…
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Welcome to the start of Q2. How did your Q1 go? Did you do some year-end planning and get a jump on things in Q1? Or did you spend Q1 reflecting and planning the year…
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I recently joined a couple of groups that required me to introduce myself. The first intro occurred over zoom. I didn’t want to hog too much time, so I focused on my high-level accomplishments, what…
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