FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Essential blog posts

The curse of knowledge

The curse of knowledge

By Jodi Hersh | January 11, 2022

Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they…

Read More
essential questions your year in review

Your Year in Review: Essential Questions

By Jodi Hersh | December 13, 2021

Many people don’t realize how much positive change they can create by asking and then answering the right questions. I encourage you to take some time to determine what commitments and course corrections you wish…

Read More
autonomy, mastery, and purpose - the drivers of motivation

Autonomy, Mastery, and Purpose

By Jodi Hersh | December 3, 2021

Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we…

Read More