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The Orange Star Story

Celebrating 26 years helping others grow their brands and their businesses

Orange Star Design - Graphic Design - Website Design, Digital Marketing - celebrating 26 years

Founded in 1993 by Jodi Hersh, Orange Star has established a reputation for providing high quality creative solutions to a very diverse clientele ranging from non-profits, to small businesses to mega corps to rock stars. Our creative skills apply to strategy, branding, print and the web. Our experience is broad and includes branding, website design & development, logo & corp. identity, annual reports, brochures, posters, music CD packaging, tour/concert merchandise, event graphics, signage, desktop and mobile applications and more.

For more than 2 decades, I’ve been helping my clients with everything from logos, print materials, and building-sized graphics, to websites, mobile apps, music cds, swag, trade show displays, and more.  I’ve worked with everyone from solepreneurs and small businesses to Fortune 500 companies, indie musicians and even a few rock stars.

A good designer is one part business consultant/strategist, one part designer, one part technologist, one part programmer, one part therapist, one part business person… that’s a lot of parts, so it’s important that your designer is a good fit for you and your organization.

Since launching Orange Star Design, I have learned to put my skills and experience to work for my clients.  My studio is small by design and more agile and affordable than a big agency. I care about quality.  I personally manage and design all of Orange Star’s client projects. I have a network of experienced strategic partners I work with to create an all-star project team fit for your needs.

I’m interested in doing great work with exceptional people.  If you are too, let’s talk!

Jodi Hersh graphic designer and marketing consulting
Jodi Hersh, Founder
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celebrating 26 years!
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Jodi Hersh - graphic designer, website designer, creative marketing strategist

Jodi Hersh
Smartist / Founder


“I am a smartist. I took my childhood urge to make things and turned it into a thriving career as a designer and artist.”

Jodi’s passion for art dictates her attitude toward life — her devotion to her work, her thriving and award-winning studio. Jodi has over 30 years of experience and earned her BFA in graphic design and photography from the University of Michigan School of Art & Design.

After graduating, Jodi returned to her hometown of Miami where she worked as part of team designing signage and graphics for Universal Studios and Royal Caribbean Cruise Lines among others. Jodi broadened her range of experience by art directing at a printing company where she gained valuable working knowledge of developing technologies and processes.

Since starting Orange Star in 1993, Jodi has worked on and led projects for clients as large as AIG, ALLTEL, Centers for Disease Control (CDC), The American Cancer Society, Georgia Tech, Best Buy, IHG, and Styx — and as varied as environmental graphics, logos & corp. identities, concert/tour merchandise, event graphics, publications, interactive new media and complex database driven websites.

Jodi has been a voting member of the Recording Academy (The Grammys) and a member of the Adobe Creative Advisory Panel. In addition, Jodi is an avid photographer and mixed-media artist. When not in her studio, she can usually be found being walked by her giant dogs.

In 2013, she founded and launched a “pet project” — Live Love Dogs: Pawsitively fetching sWAG for dog-loving humans and their furry friends. And in late 2018, she launched the Content Creators Planner with Kim Doyal.

Jodi's current projects include

Live Love Dogs

Pawsitively Fetching sWag

Jodi Hersh Fine Art

Photography & Mixed Media

Content Creators Planner

Create purpose driven content

Jane Roberts, copywriter, creative strategist

Jane Roberts
Creative Strategist / Writer


Jane is an award-winning, results-oriented writer with experience writing documentation including Training Materials, Marketing Collateral, Technical Manuals, Blogs, White Papers, Case Studies, Style Guides, and Website Content.

She has the unique ability to translate complex ideas into simple, easy to understand language. Jane is recognized for her wide breadth of analytics knowledge, especially in the big data sphere. Her approachable personality allows her to communicate effectively to cross-functional teams.

She is equal parts creative and analytical with more than 25 years of tech industry experience, ranging from Unisys Corp and Paramount Pictures to early-stage start-ups. With core expertise in Big Data, supply chain management, and financial applications, Jane stays up-to-date on emerging trends in technology and related best practices.

Her strongest attributes include connecting people, building lasting relationships, and simplifying complex information. It all comes down to honest, clear communication.

In addition, Jane is a talented artist whose work can be found at http://iamjaneroberts.com.

Jodi has been an amazing resource for both my business and the clients and colleagues to whom I refer her. Not only does she make my company look good, she makes ME look like a hero. Once you hire Jodi & the Orange Star Design team, you'll understand why I've relied upon her for TWENTY THREE YEARS!

David Taylor-Klaus, DTK Coaching

We've worked with Orange Star for more years than I'd like to count, and for good reason. Jodi and team jump through hoops for us. We've encountered our fair share of last minute crises, down to the wire projects and so much more over the years and can always rely on her no-nonsense, efficient execution.

Diane Maicon, mPRessions PR

Jodi at Orange Star is a profoundly talented artist who also has a clear understanding of business and branding. If your business has a story to tell, Orange Star is a great partner to help you tell it.

Tom Bell, Chronicle

I've been using Jodi at Orange Star Design for over a decade, because she makes my music look great! Jodi is a talented visionary who can take my music and accurately interpret it into the graphics i want to represent me and my brand. She's done my T's, stickers, posters, CD's and more all these years, and I love working with her.

Michelle Malone, Musician/Recording Artist

I have worked with Jodi for many years and she is a absolute professional. I can always count on her for creativity and well researched and thoughtful design. Jodi not only provides truly superior creative layout and art direction, but her web design and a web application and database solutions for my clients are timely and always meet or exceed their expectations. Jodi is a true partner for my company.

Gardner Biddle, Power Marketing & Printing

I have worked with Jodi for many years on many different projects from web design to CD artwork to graphic design for my promotional items. Jodi is creative, knowledgeable, and works in a timely manner. I cannot count how many people have asked about the beautiful artwork on my CDs. Jodi rocks!

Beth Wood, Musician/Recording Artist

I have never been disappointed with anything that Jodi has delivered. Her work is fresh, creative and very artistic. She has a forward thinking sensibility that establishes new patterns instead of treading old ones. She is always a joy to work with.

Jonny Daly, Windburn Productions

Jodi has that magic mix of "left and right" brains -- she's wildly creative, and also structured and organized. A pleasure to work with, and always delivers a creative, professional product!

Elaine Taylor-Klaus, ImpactADHD.com

Jodi is a fantastic resource to work with - she gets an understanding of a client's situation quickly, provides strategic counsel and creative ideas, then delivers a top-quality product at a good value. She's an excellent partner that is detail-oriented and has a deep knowledge of her profession.

Kristen Stone, Edelman

We've counted on Jodi and her team for smart creative for years. She always exceeds our expectations, delivers on time, and delivers within budget. And we never have to worry about the details - she's got us covered. We never even consider doing business with anyone else.

Mary Sorrel, mPRessions PR

We've finally found a winner in Orange Star. Jodi has given us the kind of service we expect and we consider her an integral part of our team. Her designs are fabulous. She’s always within budget and never misses a due date.

John Mansour, Proficientz

Jodi is great to work with. She always listens to what we have to say and then works her magic and comes up with some kick ass designs every time...

Jeanne & Tommy Shaw, Styx
top local design agency

recommended design company

sxsw finalist
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