Showcase your expertise and position yourself as an authority
Leverage the power of video to position yourself as an authority in your niche.
Being interviewed as an expert is one of the best ways to position yourself as an authority in your niche and to help generate high-quality leads.
Producing your own audio and video content to showcase your knowledge can feel awkward or manufactured. Being interviewed as an expert source by a third party is much more effective, natural and authentic.
In our Authority Interview process, we will prepare you in advance with questions designed to effectively share your story — highlighting both your expertise and the value you provide your clients.
Leverage your expert interview:
- as quality content for your website and social media channels (video, audio and written transcript)
- to elevate your status as a thought-leader and subject matter expert
- to communicate your value — how you help others to solve their problems with the service you provide
- to help you land other speaking opportunities
- to connect with listeners/viewers and influencers to build trust and authority
- to increase your service fees with higher perceived expert status and trust