Seems pretty simple and straightforward, right?
Why, then, does marketing feel so hard and overwhelming?
The problem is that most of us approach marketing like drinking from a fire hydrant.
Why is it that we start “doing all the things” everyone else is doing, or telling us to do, and next thing you know we are spending too much time posting here and there, writing blogs, doing Facebook lives, etc. but not really getting consistent results?
There is way too much information out there — small business marketing books, podcasts, websites, blogs, webinars, consultants, gurus, etc. Many are too technical, too basic or too outdated. And there are more tactics available than any one person or small team of people could possibly execute effectively.
It is overwhelming and paralyzing. It is also unnecessary.
The good news is…
IT DOES NOT HAVE TO BE THIS WAY
Learn how to accomplish more by doing less when it comes to marketing by following a simple, easy-to-understand roadmap to build your authority, attract and engage new leads to acquire more customers.