FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Google Docs is a great way to create and share documents with others. It’s easy to use, and you can access your documents from anywhere. Plus, there are a lot of features that allow you…
Read MoreIf you’re anything like me, you likely have a million things to think about on any given day. One of those things is trying to identify and solve problems. That’s where the five whys method…
Read MoreAll too often, we confuse strategy with tactics. We think that the way we’re doing something (tactic) is the plan that will achieve the outcome (strategy). But that’s not the case.Strategy is a long-term plan of action designed to…
Read MoreIn a world of constant distractions and the need to be efficient, we lose sight of what is truly important — effectiveness.Efficiency and effectiveness are not the same things. Being effective does not lie in being efficient.You…
Read More“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupéry It can be harder to write something short and concise than…
Read MoreWant to make sure an important task is done correctly every single time? Create a checklist “Creating a checklist is enormously valuable for two reasons. First, checklisting will help you define a system for a…
Read MoreDo you have stacks of unread books on your shelves? If so, good for you! The word “tsundoku” is a Japanese term for the stacks of books that people own but haven’t read yet. The…
Read MoreSkepticism is the practice of questioning everything. Whereas cynicism is the belief that people are generally motivated by self-interest. Skepticism is not automatically distrustful of others, while cynicism is.Skepticism does not preclude the possibility of happiness or…
Read MoreWhen it comes to making decisions, being in a state of scarcity can trap people into making bad choices.This is because when people are focused on meeting their urgent needs, they are less able to…
Read MoreDid you know the #1 reason customers change brands/companies is because of perceived indifference?Too often, customers feel like just another number. And when they don’t feel like your company values them, they’re going to go…
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