FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

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Write a manual for the magic

By Jodi Hersh | August 10, 2022

So, you finally ripped the proverbial saran wrap off your brain and had a breakthrough as to how to do something, or do something better. Congrats! 🎉Wouldn’t it be great to have a step-by-step guide…

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The search engine that plants trees

By Jodi Hersh | July 21, 2022

Have you heard of the search engine that plants trees where they’re needed most with the money it makes from ad revenue?Meet Ecosia. Plant trees while you search the web. 🌲🌲 Over 154 million trees have…

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The stupidest thing I ever heard

By Jodi Hersh | July 19, 2022

“That’s the stupidest thing I’ve ever heard!”Is it really?We often react this way to out-of-the-box ideas that may actually be the path to innovation.​Ideas that are outside of our comfort zone can be difficult to…

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Could it really be this simple?

By Jodi Hersh | July 18, 2022

Three general rules, inspired by Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS Her Total Annarchy newsletter is one of my favorites

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Do it like a girl

By Jodi Hersh | July 15, 2022

I recently discovered the Letters Live Youtube series that celebrates the power of literary correspondence. The idea is simple: talented, inspiring and high-profile artists from various disciplines read letters out loud to live audiences.In this one, Garbage’s Shirley Manson…

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