ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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The right customers

“Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers.” ~ Bernadette Jiwa Here are ten questions you can ask yourself to guide your thinking about what kind of customers will enable you to do your best work.

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Music, inspiration, and album covers

Sometime back in 1984, I played and sang “The Weight” in a bar in Ypsilanti, MI with my friend Bob. Thankfully, there is no video. For the 50th anniversary of the song, Playing for Change (PFC) produced this “Around the World” version that gives me goosebumps and brings me to the verge of tears when…

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Wait, before you go…

Did you know that over 70% of visitors who abandon your website will never return? 😲If people are leaving your website without taking any action, that means you’re wasting practically all of your marketing efforts.Considering that existing customers and email subscribers are 16x more likely to make a purchase than a regular website visitor, it’s…

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Now and Later — use scarcity to encourage action

People have a natural tendency to decide to “do things later” unless there’s a compelling reason to act now.In business, “later” turns into “never” if the customer forgets about you.So how can you encourage people to act immediately?Scarcity.When people feel like they might miss out on a good deal, they’re more likely to take action….

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Social Media Marketing: Are You Ready to Quit?

You’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the best way to reach your customers or attract new ones.I do have friends and colleagues organically generating traffic and email…

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One powerful question

This morning I have just one question for you… If someone took control of your career or your business tomorrow, what’s the first thing they would change?I’m still pondering my answer. Hit comment below and tell me yours.

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5-Second Rule

The 5-Second Rule

If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…

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Who cares?

Putting the right stuff in front of the wrong people or the wrong stuff in front of the right people is one of the common marketing mistakes made.Your mission, if you choose to accept it, is to figure out who does care, why, and then how to reach them.Ideas that spread, win.

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If you don’t know what to do

“If you don’t know what to do, you look around and see what everyone else is doing and don’t do that.” ~ Dan Kennedy, Magnetic MarketingIt’s a simple rule, but it can be hard to follow. We’re social creatures, and we want to fit in. We want to be like everyone else.But following the crowd is often…

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The intersection of Hard Work and Inspiration

“Out of about 300 songs John & I wrote together, we never had a dry session. We’d always come in and we never went away from the session going, (sigh) couldn’t get it today. We always finished a song. Which is pretty remarkable.” – Paul McCartneyAuthor Steven Pressfield calls this the intersection of Hard Work and Inspiration. “Diligence produces…

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