ORANGE STAR BLOG
The Smartist Way™
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Posts
Turning 50, celebrating 25 years in business… and what’s next
I turned 50 in October. My business will turn 25 in June. On one hand, these are just numbers. On the other, it’s staggering to think about. People ask, “how…
Shawn Anchor: The happy secret to better work
Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and…
Talking WordPress and Ecommerce with Kim Doyal on Facebook Live
Kim Doyal, The WordPress Chick, had me on her show to talk about my Live Love Dogs project, Ecommerce, WordPress, Digital Marketing, and of course… dogs. This was my first…
Considerations for growing a company of one — self-employed, freelancer, solopreneur
When thinking about expanding or growing your company of one, it’s important to remember why you became self-employed in the first place. Was your plan all along to build…
Simple Guide to Keyword Research 2017
Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video SEO expert Brian Dean from Backlinko.com reveals his 5-step process for…
How Ideas Spread
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is…
How long does it take to rank in Google? (A study by Ahrefs)
Search marketing experts Ahrefs recently published a study titled How Long Does it Take to Rank in Google. Using a detailed and methodical approach, they sought to find a more quantifiable…
Why You Need a Mobile Marketing Strategy
To effectively reach your target audience, it’s critical to know what devices they’re using and when. Nearly 40% of people search only on a smartphone in an average day as…
Storytelling in Business
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. “If history were taught in the form of…
Met Museum Releases High Resolution Artwork Images for Free Use Under Creative Commons license
The Met Museum announced on Feb. 7 that 375,000 high resolution images of artworks in its collection are now available under the Creative Commons license. This means that hundreds of…