ORANGE STAR BLOG

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publishing daily content

How I Am Consistently Putting Out Daily Content

I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉  Until now, I really struggled to produce content on any sort of regular schedule. So what changed? The format and my mindset, for starters. I’m just as busy with clients and family as I was before — nothing…

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The Power of Why?

The Power of Why: Your Key to Marketing Success

Good marketing is all about understanding what makes people buy and how to appeal to them. Every person looking to buy a new product or service has experienced this: they find themselves on a website, but they don’t know why this is different than any other site — their interest fades and they move on…

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essential questions your year in review

Your Year in Review: Essential Questions

Many people don’t realize how much positive change they can create by asking and then answering the right questions. I encourage you to take some time to determine what commitments and course corrections you wish to make and then take inspired action. Let’s focus on just one per day this week so we are able…

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How to choose the best call-to-action for your blog posts

You want your blog to be successful and you know call-to-actions are crucial, but what call-to-action is best for your blog? Many bloggers struggle with this question. There are many call-to-actions that can work well on blogs, and it’s important to choose the right one for your particular post. Let’s go over some things to…

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Remarkable Experiences: Marketing is More Than Content Creation

Remarkable Experiences: Marketing is More Than Content Creation

What do you think of when you hear the word “marketing?” Do you think about advertising? Creating and promoting content? Or, are you thinking about making connections with people? Helping them. Nurturing relationships. The fact is that marketing isn’t just creating and sharing content — it’s all about building meaningful relationships with people so that…

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make your content marketing smarter, better, and easier

How to make your content marketing smarter, better, and easier

Lately, I’ve been thinking about the 80/20 rule. It’s been said as creators we should spend 80% effort creating vs. 20% consuming content. And according to Derek Halpern, we should be devoting 20% effort to creating new content vs. 80% promoting it. So, exactly how much new content is that? 🤪 My friend Wayne and…

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