ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
33 Years and Counting
Thirty-three years ago today, I started Orange Star. That’s not a typo. Thirty-three. I’ve now run this business longer than I did anything before it — longer than school, longer than childhood, longer than I’ve done literally anything else. Three-plus decades of waking up, saying “let’s go to work” to my dogs, following them down…
Content Creators Planner Close-out Sale – 50% off printed planners!
How do you know when it is time to stop doing something you have been doing for years? There is no one-size-fits-all answer to this question, but I think you just reach a point where you know. Especially when you are excited and looking forward to what’s next. One day back in the Summer of 2018, my…
Improve your sales by leveraging the 5 major motivators of human behavior
Have you ever wondered why people buy some things and not others? Or why some people are able to sell ice to Eskimos? It’s not because they have better products or services — it’s because they know how to leverage human behavior. People buy with emotions first and then justify with logic afterward. If your…
How I Am Consistently Putting Out Daily Content
I’m happy to share that I have successfully been publishing daily (weekday) content since Jan 1. 🎉 Until now, I really struggled to produce content on any sort of regular schedule. So what changed? The format and my mindset, for starters. I’m just as busy with clients and family as I was before — nothing…
The Power of Why: Your Key to Marketing Success
Good marketing is all about understanding what makes people buy and how to appeal to them. Every person looking to buy a new product or service has experienced this: they find themselves on a website, but they don’t know why this is different than any other site — their interest fades and they move on…
Your Year in Review: Essential Questions
Many people don’t realize how much positive change they can create by asking and then answering the right questions. I encourage you to take some time to determine what commitments and course corrections you wish to make and then take inspired action. Let’s focus on just one per day this week so we are able…
How to choose the best call-to-action for your blog posts
You want your blog to be successful and you know call-to-actions are crucial, but what call-to-action is best for your blog? Many bloggers struggle with this question. There are many call-to-actions that can work well on blogs, and it’s important to choose the right one for your particular post. Let’s go over some things to…
Make Your Content Creation Effortless: Essential Tips and Strategies
Content creation can be hard to keep up with. We all know that content marketing is an essential part of any successful business strategy and yet so many people struggle to produce consistent quality content. It’s just too time-consuming! They don’t have time for it! It’s not their core business! What should they even write…
Small Business Marketing Self-Assessment: What Gets Measured Grows
Do you know how to measure your marketing efforts to see what is working vs what is not? You’ve heard it before. You need to measure what you want to grow. Whether you are just starting out or have been in the game for years, there is always room for improvement. The following blog post…
Capture, organize and access all your ideas with this one simple system
I bet you have lots of ideas. But do you know what they are? Or where to find them when you need them? Have you ever lost track of ideas or key information making it harder and take longer to do something? Or worse, prevented you from doing it at all? Yeah, me too. It’s a…
