ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
There Are No Emergencies in Marketing
Most marketing fails as a result of failure to properly plan and execute consistently. True marketing emergencies are rare. There often is, however, a lack of planning, preparation, and perspective.
The Challenge of Turning Your Knowledge into Action
Success comes from the doing. Why, then, do we fail to implement what we learn especially when the ability to execute is 100% in our power?
No one really needs MORE content from you
No one really needs MORE content from you. What if I told you that Nobody really wants more information from you. Nobody wants your free plus shipping book. Nobody wants your free checklist. They don’t even really want your paid content. Whaaaaa? Really. They don’t really want information. What they want is the TRANSFORMATION it promises. They want…
I am the obstacle in the pathway of all human progress
I am the obstacle in the pathway of all human progress. Dunno about you, but I sure feel like that some days. I often describe my job as a designer as creating elegantly simple solutions to complex problems. And wow do I excel at seriously complicating the simplest of things. LOL 🤪 I worked with…
How to Be a More Consistent Content Creator
We’re held back from achieving our potential, not by a lack of ideas, but by a lack of consistent execution.” ~ The 12 Week Year Most content creators struggle to be consistent. The intention is there but we are so busy with other things we often don’t have enough time or energy left over to…
You Don’t Need Permission
You don’t need permission. Find what makes you happy, what drives you, and do it. Every day. Follow wherever it leads you.
Sometimes you don’t know you’re on the right path until you are far enough along to look back. I never wanted to do anything other than make things and I never could have planned the trajectory that got me here. Looking back, of course it was right, it worked.
Are you committing random acts of content?
It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales, why do it? There are only…
What Does Success Look Like?
Defining Your Marketing Goals If we were to be celebrating your success 90-days from now, what would that look like? How many visits? How many leads? How many sales? I know, it’s a tough question, isn’t it? The thing is, you can’t reach a goal you haven’t set. So before your wheels start spinning at warp…
Crush Your Goals with the Urgent-Important Matrix
“What is important is seldom urgent and what is urgent is seldom important.”~ Dwight D. Eisenhower Use this matrix to sort your actions based on four possibilities: Urgent and important (tasks you will do immediately). Important, but not urgent (tasks you will schedule to do later). Urgent, but not important (tasks you will automate or…
From a failed Kickstarter to over $41,000 per month in revenue in less than one year — The Smartist™ Way
In this FacebookLive, we pulled back the curtain and shared how we went from a failed Kickstarter to over forty-thousand per month in less than a year. It’s been a wild ride to say the least. And the most amazing thing to me is that we accomplished this while still also doing client work, other…
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