ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
How to make your content marketing smarter, better, and easier
Lately, I’ve been thinking about the 80/20 rule. It’s been said as creators we should spend 80% effort creating vs. 20% consuming content. And according to Derek Halpern, we should be devoting 20% effort to creating new content vs. 80% promoting it. So, exactly how much new content is that? 🤪 My friend Wayne and…
4-3-21, Ready or not, here it comes
Welcome to the start of Q2. How did your Q1 go? Did you do some year-end planning and get a jump on things in Q1? Or did you spend Q1 reflecting and planning the year ahead? Maybe it blew by so fast you can’t even believe it is already April. Me? Oh, you know… there…
You may be tired of it, but is it new or interesting to your audience?
I recently joined a couple of groups that required me to introduce myself. The first intro occurred over zoom. I didn’t want to hog too much time, so I focused on my high-level accomplishments, what I am doing currently, what I am planning for the future, and why I joined the group. I briefly mentioned…
My top three marketing books for authentically building your authority, audience, and business
I have a BFA and began my career as a designer pre-internet. I have never taken a traditional business course. And now I do more website design and marketing consulting than I do traditional graphic design. I really love to read and reading books has been crucial to my development as a designer, marketer, entrepreneur, and,…
How to easily find your 3 most important conversion rates
Conversion rates are one of the most important key performance indicators (KPI) in digital marketing. You may be spending money getting traffic, but is it converting to leads? To sales? Which activity is driving that and which isn’t? You may be creating tons of content, but is it getting traffic and engagement? Which posts are…
How to define better content marketing goals that drive more sales
When you set better goals – goals you are truly motivated to hit, goals you have an emotional connection to — you will be better able to strategically plan content marketing activities that ultimately lead to the business growth you are after. Very often, these are oriented around sales numbers or the freedom that money…
And the answer is…Sales
Why are you creating and promoting content? Let me answer that for you, it’s sales. It is always sales. Yes, leads convert to sales. That is part of it. But ultimately, the goal is sales. You don’t need a website, you need sales. You don’t need followers, you need sales. You don’t need subscribers, you…
5 tips for kicking the new year off with an amazing content strategy
Is 2021 going to be your year? Of course it is! We are surrounded by opportunity. Every year is what you make it. Define success on your terms — not anyone else’s — and make it happen. This is my favorite week of the year. I plan this week off every year. Some years more…
Inspiration is all around us
To keep your tank filled, surround yourself with interesting, positive, smart, inspiring people. Similarly, if you consume and surround yourself with good art, music, fiction, prose, or film, etc., I can’t imagine you’d ever run out of ideas. It’s important to stay inspired. My job requires me to be creative on demand. With each new…
Say More by Saying Less
In one sentence, tell me, who are you? In one sentence, tell me, what do you do? In one sentence, tell me, why does it matter? Mandatory brevity makes you really have to think about your answer, doesn’t it?
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