ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
It is difficult to sell to goldfish
We now live in a world where we are more interested in information than ever before, yet researchers claim that we are forgetful, easily distracted, and ourĀ attention spans are shorter than those of goldfish.Ā Yay us! As marketers, it is difficult to sell to goldfish. However, there are still ways to hold our attention: Be clear…
Screenshot an entire webpage on iPhone! š²
I wish I had learned about this one sooner! Did you know you can screenshot an entireĀ webpage on your iPhone (not just what’s on the screen, but the whole long scrolling page), then save it as a PDF?! I sure as hell didn’t.Ā Check this out! You can take a full page screenshot on your iPhone…
Write a manual for the magic
So, you finally ripped the proverbial saran wrap off your brain and had a breakthrough as to how to do something, or do something better. Congrats! šWouldn’t it be great to have a step-by-step guide on how to do the thing you just discovered?Write yourself a manual for the magic!You might be thinking, āI’ll just…
ššæ Places, everyone! Stop performing and start serving
I consume a lot of content about marketing. A lot. And so much of it is a huge turn-off.<begin rant>In marketing, we often refer to our prospects & followers as ourĀ audience. Think about it… that implies we areĀ performingĀ for them. I’m not a performer, nor do I want to be.I don’t have or want an audience….
Mid-year reflections: What worked? What didn’t?
Holy shit, it’s Elvis, I meanĀ August. I can’t believe half the year is over. How are you doing? You holding up OK? Back in June, I was thinking maybe I’d take a little break from Fresh Squeezed for July, but then I thought, Nah, I can do it, and well… I shoulda listened to that…
The search engine that plants trees
Have you heard of the search engine that plants trees where they’re needed most with the money it makes from ad revenue?Meet Ecosia. Plant trees while you search the web. š²š²Ā Over 154 million trees have been planted so far.Ā It uses the same search engine as DuckDuckGo. (Microsoft built Bing. Bing powers DuckDuckGo and Ecosia.)Add the…
People canāt remember more than 3 points from a speech
Well, this is alarming:Ā People canāt remember more than 3 points from a speech. āĀ kk.orgNow think about your last PowerPoint presentation. š²Embrace the Power of Three.āNo one will ever complain that youāve made things too simple to understand.ā ~ Ann Handley
The stupidest thing I ever heard
āThatās the stupidest thing Iāve ever heard!”Is it really?We often react this way to out-of-the-box ideas that may actually be the path to innovation.āIdeas that are outside of our comfort zone can be difficult to accept, especially if they seem ridiculous at first.So you’ve probably heard of the internet, right? š At one point people…
Could it really be this simple?
Three general rules, inspired byĀ Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS HerĀ Total AnnarchyĀ newsletter is one of my favorites
Do it like a girl
I recently discovered theĀ Letters LiveĀ Youtube series thatĀ celebrates the power of literary correspondence.Ā The idea is simple: talented, inspiring and high-profile artists from various disciplines read letters out loud to live audiences.In this one, Garbage’s Shirley Manson reads a powerful feminist letter to her niece: āYou do everything you damn well choose and carry on doing it…
