ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Perfectly present

It isn’t about being perfect. It is about being present.So often we get caught up in the idea of doing things perfectly that we never take any action at all. We overthink things, and as a result, nothing ever gets done.You need to show up and do the work, even if it isn’t perfect. Consistent…

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Essential questions entrepreneurs should ask themselves

Humans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions? What are we doing? (What are…

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Things don’t have to be hard to be valuable

It does not have to be hard (unless you say it does). You can like what you do and have fun doing it.Seems stunningly obvious when you see it in print, but how often do we make things harder than they need to be?I strive to provide elegantly simple solutions to complex problems… Yet sometimes…

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Good Conversations

Most of us don’t converse very well. We listen with the intent to reply, not to understand.  A great conversation requires a balance between talking and listening. This balance is important because bad communication leads to bad relationships, at home, at work, everywhere.In this engaging TED talk, professional interviewer, NPR reporter, host and correspondent Celeste…

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11.4 pieces of content — move prospects through the buying process

Buyers spend hours gathering information and comparing their options before they make a purchase. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.Now, this doesn’t mean go create sh*t-tons of content. But it does mean be strategic about the content you do create. You want to create an intentional…

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SEO drives more traffic than organic social media

Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.A recent BrightEdge study revealed that: Organic Search remains the dominant…

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Revenue is not the only way to keep score

One of the things I love about being an entrepreneur is that there are so many ways to measure success. Revenue is not the only way to keep score. Profit can also be measured in time, energy, and money. What do you value more? Is it more freedom? Time with your family? Financial security? The…

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10X vs. 10%

Faced with a multitude of competing demands, it can be easy to work on the wrong things.There are times I have felt I am the poster child for this. I have too many ideas and get caught up in the minutia of what is involved in execution.If we’re not careful, this can lead to wasting…

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Paul Simon on Inspiration

All new ideas are just a combination of preexisting ideas.So where do you find these preexisting ideas?Everywhere! Inspiration is all around us, we just need to be open to it. Appropriate and recombine — Steal Like an Artist. We can be inspired by anywhere and anything — our subconscious influences and inspiration from unexpected places can…

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