Your success depends on a solid foundation. This work is crucial. It is also the first step for any website or digital marketing project we do together.
By using our proprietary Smartist Way roadmap to branding and marketing a small business, we’ll take a deep dive into your business together to determine how to help you be seen as an authority (stand out), get more leads and opportunities, and get new customers & more money—all while taming the chaos and ending the overwhelm so you can get growing. We will focus on:
SMART Goals
- Where are you now?
- Where do you want to go?
- How will you get there?
- How will you know you are making progress?
Branding
- Differentiate and position you as the authority in your niche.
- Define your ideal prospect.
- Refine your messaging and your core offer.
Platform
You don’t need a website. You need reliable and repeatable system to attract, nurture and convert leads to customers to repeat customers and referral engines. We’ll define how a lead goes from stranger to paying client to brand advocate.
Demand
How will you attract people to your site – blog, video, fb live, podcast, in person networking, speaking? You can’t do all these things. Instead, do what best suits you. But the thing is, you have to actually do it. Most marketing fails because we fail to execute consistently.
Most businesses want to start discussing traffic, leads, and funnels right away, but all this doesn’t matter if you don’t have a solid foundation in place yet. Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.
If you are doing all the things to generate demand but you don’t have branding and platform solid, you have a leaky bucket. So stop doing that! And let’s fix your bucket first.
How it works:
- Apply to see if we are a fit. Fill out the application form and tell me where you’re struggling, what your goals are.
- Over a series of sessions, we will develop a strategy that includes:
- Initial Getting Started Discovery Meeting – During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
- Core Message and Ideal Client Persona Development – We’ll interview 5 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
- Editorial plan – We’ll build a content strategy that will allow you to map out 6-12 months of content as part of your ongoing marketing efforts
- Customer Journey Map – we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
- Competitive Landscape – We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
- Priority Growth Recommendations – From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
- Complete website audit – This comprehensive, personalized report shows you the hidden problems that may be contributing to lack of results or worse, creating a poor experience for your visitors — AND tells you exactly how to fix them so you can start getting better results right away.
- Presentation of Findings – Once we complete our work we’ll schedule a time to meet with you and your team via video chat to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. Optionally, we can even implement some of it for you.
What you get:
Upon completion, you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy.
- After each session, you’ll receive the following:
- a recording of the session
- a summary of our meeting
- an action plan outlining the essential things to do to move you towards your goals.
- A summary of our findings and your new marketing strategy.
- A detailed plan for building out your project.
Cost: $3500.00
APPLY NOW
