BRANDING
Stand out and be seen as an authority
Your logo is not your brand...
Your brand is the set of perceptions people have about your company. And branding is the set of actions you take to cultivate that brand.
The objectives of branding are to:
- Help you stand out from the competition — position you as the trusted authority in your market
- Build brand recognition
- Create a consistent brand experience for your customers
- Spark a connection with your audience and turn that audience into loyal customers and advocates
Visual Identity Design
What do people see when they look at your brand?
A well crafted visual identity is one of the most important aspects of presenting your business to the world.
A visual identity (branding package) is a set of designs and concepts that show a company how to present itself across a number of media and methods. This can include a number of pieces including name, logo, recommended typeface, color palette, tag line, and style summary and more.
Common elements include:
- Messaging: unique value proposition + brand story
- Logo design + brand guidelines (colors, fonts, logo usage)
- Business card design
- Folded note cards & envelopes design
- Letterhead and envelopes design (+ Microsoft Word or Mac Pages templates)
- Email signature design
- Sales collaterals (brochures, sales sheets, sales presentations, etc.)
Logo Design & Branding
3-5 logo concepts + variations
3 rounds of revisions
Brand guidelines
add-ons available
starts at $1,499
Brand Messaging
Clarify your message to attract ideal prospects.
A clear, compelling message is a must — not only to attract new customers, but at all stages of the sales funnel/customer journey — from awareness to repeat customer, reviews and referrals. Sharing your story with others helps build authentic and lasting connections.
Using our proprietary Smartist Way™ framework, we’ll take a deep dive into your business to discover and define your differentiators and ideal prospect to craft a compelling message and brand story.
Graphic Design
Build trust, value and credibility with consistent and professional design.
Branding encompasses every touchpoint, every experience someone has with you and your business. From the way you answer the phone, to the way your representatives dress and behave to the visuals on your vehicles, website, brochures, emails, you name it.
From traditional to digital, we’ll help you get the response you’re after with compelling visuals and messaging.
Content Creation and Editing
Words matter. A lot.
An effective brand strategy extends... to infinity and beyond
Your brand messaging and story should be woven through every touchpoint and piece of collateral from first interaction to repeat customer and raving advocate.
In a world where people are short on time and long on options, she who communicates clearly, wins.
Schedule a complimentary consultation
Brainstorm your ideas with us and learn more about our approach.
