ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Roll with the Changes
I have been a designer for over 20 years. During this span, industry technology has changed wildly. When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence. There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and…
Best Buy Obama Inauguration Viewing Event
Working directly with mPRessions PR, we designed and produced event signage and graphics for Best Buy’s Inauguration Viewing event at DAR Constitution Hall in Washington, D.C. Check out our photos from this exciting event!
The Art of Album Covers
One of the most interesting perks achieved in my career is that I’ve been able to participate in the Grammy voting process. Many years ago, the Atlanta Chapter of the Recording Academy was forming a Craft Committee to vote on CD Packaging. Believe it or not, there is a Grammy category for best cd packaging!…
Mobile marketing — phone and text, broadcasts and surveys
Outbound marketing via phone and text, broadcasts and surveys generates inbound leads Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully using broadcasted phone (recorded audio messages) and text messaging, to generate donations, survey feedback, inbound…
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