In a recent interview with Krista Martin for Six Figure Impact® LIVE, Krista noted that one of my secret weapons is my ability to come up with at least 80,000 ideas for each of my clients. I loved that. Some might find that overwhelming, but if you listen in to…
Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow. We’ve all driven down highways passing cows….
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.
“If history were taught in the form of stories, it would never be forgotten.”
~ Rudyard Kipling, The Collected Works
Humans have been communicating through stories since the dawn of, well, humans. From cave paintings to Shakespeare to modern day Super Bowl commercials, our brains love a good story.
Every business has a story
Stories enable us to share an idea, our personality, and forge a connection with consumers. The one thing all compelling stories have in common is that they’re memorable and worth repeating. Strategic storytelling can change attitudes and behaviors. Focus on a single important idea and forge an emotional connection. This is how ideas spread.
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Designer of the Southern Living Idea House (2005), Kelly is a detail-oriented and talented residential architect. I worked with her to design this logo, business card and title block for her architectural drawings that reflect the character of her business while projecting a professional image to potential clients and contractors….
I was recently asked by writer Kate Siegel to contribute my thoughts on DIY vs. Professional logo design for her article in the 2010 Oz Creative Index. Kate wrote an excellent article on the subject — definitely worth a read. The Creative Index is Oz Magazine’s most popular issue annually,…
I have been a designer for over 20 years. During this span, industry technology has changed wildly. When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence. There was a small computer lab where we shared 5-6 computers with…