ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.
E-A-T Expertise Authoritativeness Trustworthiness

E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness

Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…

Read More...
The curse of knowledge

The curse of knowledge

Have you ever been frustrated by the curse of knowledge? (Attention) The curse of knowledge is a cognitive bias that occurs when someone who knows more about a topic than others can’t understand why they don’t know it. It makes it hard to explain things in a way that makes sense for everyone, but there…

Read More...
autonomy, mastery, and purpose - the drivers of motivation

Autonomy, Mastery, and Purpose

Traditional rewards and incentives aren’t always as effective as we think. Those if-then rewards often destroy creativity and motivation. Instead of continuing to do more of the wrong things or giving people sweeter carrots, we need to change our way.Scientists who’ve been studying motivation have given us a new approach built much more around intrinsic motivation. Around the…

Read More...
seth godin how ideas spread

How Ideas Spread

Ideas that spread, win. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin is the author of many books, my favorite of which is Purple Cow.  We’ve all driven down highways passing cows. No one stops and says, hey…

Read More...
andrew stanton tn

Storytelling in Business

Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. “If history were taught in the form of stories, it would never be forgotten.” ― Rudyard Kipling, The Collected Works Humans have been communicating through stories since the dawn of, well, humans. From cave…

Read More...
American Technology Integrators logo design

New logo design for American Technology Integrators (ATI)

Orange Star Design is pleased to present the new logo designed for Atlanta’s American Technology Integrators (ATI). After many successful years in business, ATI wanted to redesign their logo to reflect their status as a leader in their industry. The new logo was designed to convey high-end technology, strength and security for use online and in print. In addition to…

Read More...
t-shirt design

Custom Apparel Design

My clients are often looking for unique ways of spreading their brand awareness without breaking the bank. As most everyone is already aware, your logo and message can be printed or embroidered on everything from polo shirts, t-shirts and jackets to coffee mugs, keychains and zippers and most anything else you can think of. Been…

Read More...