Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

Something went wrong. Please check your entries and try again.

Wise and succinct


Wise and succinct. A powerful combination.”

– Keryl O.

Blow me away!


“Your emails wake me up every day and blow me away! …I love what you are doing.”

– L.A.




– Tim C.



“…These little emails are great! Bite sized-something I can quickly digest and move on…Keep up the excellent work!”

– Missy B.

I love your email


I love your email from Fresh Squeezed! You are brilliant at what you do.”

– Jim O.

Jodi's Mind Juice


“I like to think that you freshly squeeze your brain every night before sending these. Jodi’s Mind Juice.”

– Derek W.

Useful and really inspiring!


“I look forward to them every day and find them useful and really inspiring! Well done Jodi! Keep it up.”

– Laurie A.

Thoughtful, helpful and inspiring


“Thanks for your thoughtful, helpful and inspiring messages. It’s very meaningful.”

– Daryl G.

Loving Fresh Squeezed!


Loving Fresh Squeezed! I am inspired by how you are doing it all…”

– Bucky M.

Great stuff

thumbs up

“I really do enjoy your daily posts, Jodi! you curate some great stuff and you’re a great writer yourself :-)”

– Mary H.

The Problem with Fancy Features

By Jodi Hersh | March 31, 2022

If you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously…

Read More

Willpower is Overrated

By Jodi Hersh | March 29, 2022

It’s a common misconception that successful people are more disciplined or have more willpower than the average person. The truth is, they don’t — they build systems to make hard things easier to do.Winging it may…

Read More

The Story Behind the Orange Star Name

By Jodi Hersh | March 25, 2022

Yesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi…

Read More

What’s in a name?

By Jodi Hersh | March 24, 2022

Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here…

Read More

Give Away Your Knowledge

By Jodi Hersh | March 23, 2022

People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is…

Read More

Remembering what you learn

By Jodi Hersh | March 22, 2022

There is a concept known as The Learning Pyramid and apparently learners retain approximately: 90% of what they learn when they teach someone else/use immediately. 75% of what they learn when they practice what they learned. 50%…

Read More

How to make the Smartist decisions

By Jodi Hersh | March 21, 2022

I sometimes have trouble making what feel like big decisions. Perhaps it is the Libra in me constantly weighing my options. Unchecked, it can be quite an obstacle.  At its worst, it becomes analysis paralysis. Decision-making is…

Read More

Celebrate 🎉 the wins

By Jodi Hersh | March 18, 2022

I had a pretty good week. How about you? The last couple of years hasn’t given us much to celebrate. So let’s each celebrate one thing that happened this week that went well. Me? I…

Read More