FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Wise and succinct
“Wise and succinct. A powerful combination.”
– Keryl O.
Blow me away!
“Your emails wake me up every day and blow me away! …I love what you are doing.”
– L.A.
LOVE LOVE LOVE
“I LOVE LOVE LOVE LOVE LOVE LOVE your messaging…”
– Tim C.
Bite-sized!
“…These little emails are great! Bite sized-something I can quickly digest and move on…Keep up the excellent work!”
– Missy B.
I love your email
“I love your email from Fresh Squeezed! You are brilliant at what you do.”
– Jim O.
Jodi's Mind Juice
“I like to think that you freshly squeeze your brain every night before sending these. Jodi’s Mind Juice.”
– Derek W.
Useful and really inspiring!
“I look forward to them every day and find them useful and really inspiring! Well done Jodi! Keep it up.”
– Laurie A.
Thoughtful, helpful and inspiring
“Thanks for your thoughtful, helpful and inspiring messages. It’s very meaningful.”
– Daryl G.
Loving Fresh Squeezed!
“Loving Fresh Squeezed! I am inspired by how you are doing it all…”
– Bucky M.
Great stuff
“I really do enjoy your daily posts, Jodi! you curate some great stuff and you’re a great writer yourself :-)”
– Mary H.
Wise and Succinct
“Wise and succinct. A powerful combination.”
- Keryl O.
Blow me away!
“Your emails wake me up every day and blow me away! …I love what you are doing.”
– L.A.
LOVE LOVE LOVE
“I LOVE LOVE LOVE LOVE LOVE LOVE your messaging…”
– Tim C.
Bite-sized!
“…These little emails are great! Bite sized-something I can quickly digest and move on…Keep up the excellent work!”
– Missy B.
I love your email
“I love your email from Fresh Squeezed! You are brilliant at what you do.”
– Jim O.
Jodi's Mind Juice
“I like to think that you freshly squeeze your brain every night before sending these. Jodi’s Mind Juice.”
– Derek W.
Useful and really inspiring!
“I look forward to them every day and find them useful and really inspiring! Well done Jodi! Keep it up.”
– Laurie A.
Thoughtful, helpful and inspiring
“Thanks for your thoughtful, helpful and inspiring messages. It’s very meaningful.”
– Daryl G.
Great stuff
“I really do enjoy your daily posts, Jodi! you curate some great stuff and you’re a great writer yourself :-)”
– Mary H.
Loving Fresh Squeezed!
“Loving fresh squeezed! I am inspired by how you are doing it all…”
– Bucky M.
If you want to create a successful product (or service), you need to focus on solving real problems. Too often, businesses try to add in fancy features that don’t really serve a purpose.Steve Jobs famously…
Read MoreIt’s a common misconception that successful people are more disciplined or have more willpower than the average person. The truth is, they don’t — they build systems to make hard things easier to do.Winging it may…
Read MoreDon’t make me think. It’s a philosophy that good UX designers live by, and it should be your business’s mantra as well.If someone discovers you, whether via referral, social media, speaking, or search engine results,…
Read MoreYesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi…
Read MoreMaybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here…
Read MorePeople are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is…
Read MoreThere is a concept known as The Learning Pyramid and apparently learners retain approximately: 90% of what they learn when they teach someone else/use immediately. 75% of what they learn when they practice what they learned. 50%…
Read MoreI sometimes have trouble making what feel like big decisions. Perhaps it is the Libra in me constantly weighing my options. Unchecked, it can be quite an obstacle. At its worst, it becomes analysis paralysis. Decision-making is…
Read MoreI had a pretty good week. How about you? The last couple of years hasn’t given us much to celebrate. So let’s each celebrate one thing that happened this week that went well. Me? I…
Read More“Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier…
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