ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
And the answer is…Sales
Why are you creating and promoting content? Let me answer that for you, it’s sales. It is always sales. Yes, leads convert to sales. That is part of it. But ultimately, the goal is sales. You don’t need a website, you need sales. You don’t need followers, you need sales. You don’t need subscribers, you…
5 tips for kicking the new year off with an amazing content strategy
Is 2021 going to be your year? Of course it is! We are surrounded by opportunity. Every year is what you make it. Define success on your terms — not anyone else’s — and make it happen. This is my favorite week of the year. I plan this week off every year. Some years more…
Are you committing random acts of content?
It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales, why do it? There are only…
