ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Why You Need a Mobile Marketing Strategy
To effectively reach your target audience, it’s critical to know what devices they’re using and when. Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than computers. People expect answers at…
Mobile marketing — phone and text, broadcasts and surveys
Outbound marketing via phone and text, broadcasts and surveys generates inbound leads Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully using broadcasted phone (recorded audio messages) and text messaging, to generate donations, survey feedback, inbound…
