Why You Need a Mobile Marketing Strategy

By April 8, 2017 May 14th, 2017 Application, Marketing
mobile search stats

To effectively reach your target audience, it’s critical to know what devices they’re using and when.

Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than computers.

People expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new, or get something accomplished.

To help you build a better strategy for mobile, Google has produced a new free report on How People Use Their Devices: What Marketers Need to Know.

Some interesting things jumped out at me:

  • More than 1 in 4 users only use a smartphone in an average day—almost 2X as many as those who only use a computer. As a marketer, if you aren’t reaching your customers on mobile, you risk missing out on 1/4 of your potential audience.
  • In an average day, 39% search on a smartphone only (vs. 32% computer only and 28% more than one type of device)

Check out the full report, it’s a quick read and full of interesting insights.

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