How long does it take to rank in Google? (A study by Ahrefs)

By April 28, 2017 May 14th, 2017 Continuous Improvement, Implementation, Marketing
how long does it take to rank in Google

Search marketing experts Ahrefs recently published a study titled How Long Does it Take to Rank in Google.

Using a detailed and methodical approach, they sought to find a more quantifiable answer than the usual “It depends.”

Here are a few interesting highlights:

  • The average Top10 ranking page is 2+ years old. And those that rank at position #1 are almost 3 years old (on average). In fact, only 22% of pages that currently rank in the Top10 were created within 1 year.
  • Only 5.7% of all newly published pages will get to Google Top 10 within a year. Of these, the majority of them managed to achieve that in approximately 61 to 182 days.
  • Only 0.3% of pages ranked in the Top10 for a high-volume keyword in less than a year.
  • Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR.
  • Almost 95% of newly published pages don’t get to the Top10 within a year. And most of the “lucky” ones, which do manage to get there, do it in about 2–6 months.
Read the full study  

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