ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Strategy vs Tactics: What’s the Difference and Why Does it Matter?
All too often, we confuse strategy with tactics. We think that the way we’re doing something (tactic) is the plan that will achieve the outcome (strategy). But that’s not the case.Strategy is a long-term plan of action designed to achieve a particular goal.Tactics are what you do to execute your strategy.Without a clear strategy, it’s easy to get lost in…
On this day in 1991, the World Wide Web opened to the public
On this day in 1991, the World Wide Web opened to the public and everything changed. If you’re like me, you probably can’t imagine living without the internet. It’s hard to believe that it’s only been around for a little over 25 years! The first website was created by Tim Berners-Lee in 1991 and since then,…
It is difficult to sell to goldfish
We now live in a world where we are more interested in information than ever before, yet researchers claim that we are forgetful, easily distracted, and our attention spans are shorter than those of goldfish. Yay us! As marketers, it is difficult to sell to goldfish. However, there are still ways to hold our attention: Be clear…
🎟🍿 Places, everyone! Stop performing and start serving
I consume a lot of content about marketing. A lot. And so much of it is a huge turn-off.<begin rant>In marketing, we often refer to our prospects & followers as our audience. Think about it… that implies we are performing for them. I’m not a performer, nor do I want to be.I don’t have or want an audience….
Mid-year reflections: What worked? What didn’t?
Holy shit, it’s Elvis, I mean August. I can’t believe half the year is over. How are you doing? You holding up OK? Back in June, I was thinking maybe I’d take a little break from Fresh Squeezed for July, but then I thought, Nah, I can do it, and well… I shoulda listened to that…
People can’t remember more than 3 points from a speech
Well, this is alarming: People can’t remember more than 3 points from a speech. – kk.orgNow think about your last PowerPoint presentation. 😲Embrace the Power of Three.“No one will ever complain that you’ve made things too simple to understand.” ~ Ann Handley
Could it really be this simple?
Three general rules, inspired by Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS Her Total Annarchy newsletter is one of my favorites
“Bad marketing values promotions. Good marketing promotes values.”
“Bad marketing values promotions. Good marketing promotes values.” ~ Simon SinekWhen you promote values, you’re connecting with people on a deeper level. You’re speaking to their core beliefs and helping them see how your product or service aligns with those beliefs.Values are what drive people to make decisions. And when it comes to buying something, people…
The Essentialist’s Dilemma: Social Media vs. Google
92.96% of global traffic comes from Google search, Google Images, and Google Maps. (Sparktoro, via ahrefs) So then why do people spend so much time and effort on social media? For some, it may make sense. I just can’t help but come back to the core question of essentialism: Are you focusing your time, energy, and attention where it…
Your email signature
Have you given much thought to your email signature? If not, you should start!A professional-looking email signature can make a good impression. With a bit of creativity, it can even help you stand out.It’s easier than you might think with this free email signature generator from Hubspot. Here are the instructions.
