ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The right customers
“Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers.” ~ Bernadette Jiwa Here are ten questions you can ask yourself to guide your thinking about what kind of customers will enable you to do your best work.
Wait, before you go…
Did you know that over 70% of visitors who abandon your website will never return? 😲If people are leaving your website without taking any action, that means you’re wasting practically all of your marketing efforts.Considering that existing customers and email subscribers are 16x more likely to make a purchase than a regular website visitor, it’s…
Now and Later — use scarcity to encourage action
People have a natural tendency to decide to “do things later” unless there’s a compelling reason to act now.In business, “later” turns into “never” if the customer forgets about you.So how can you encourage people to act immediately?Scarcity.When people feel like they might miss out on a good deal, they’re more likely to take action….
Social Media Marketing: Are You Ready to Quit?
You’re not alone if you feel like you’ve been putting a lot of effort into social media marketing with little to show for it. In fact, you may be wondering if social media is the best way to reach your customers or attract new ones.I do have friends and colleagues organically generating traffic and email…
The 5-Second Rule
If someone lands on your website and doesn’t immediately understand what you do, who it’s for, and why it matters, they will leave. In order to keep visitors on your site or reading your content, you need to make sure that the first 5 seconds are clear and concise. This 5-second rule can be applied…
Who cares?
Putting the right stuff in front of the wrong people or the wrong stuff in front of the right people is one of the common marketing mistakes made.Your mission, if you choose to accept it, is to figure out who does care, why, and then how to reach them.Ideas that spread, win.
If the competition is doing it, it must be successful, right?
Small businesses have a tough time when it comes to marketing.It’s easy to get caught up in what your competition is doing. After all, if they’re doing it, it must be successful, right? Wrong.Just because your competition is doing something doesn’t mean it’s successful. In fact, copying your competition can often lead to disaster for…
Essential questions entrepreneurs should ask themselves
Humans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions? What are we doing? (What are…
Good Conversations
Most of us don’t converse very well. We listen with the intent to reply, not to understand. A great conversation requires a balance between talking and listening. This balance is important because bad communication leads to bad relationships, at home, at work, everywhere.In this engaging TED talk, professional interviewer, NPR reporter, host and correspondent Celeste…
SEO drives more traffic than organic social media
Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.A recent BrightEdge study revealed that: Organic Search remains the dominant…
