FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

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SEO drives more traffic than organic social media

Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.

A recent BrightEdge study revealed that:

  • Organic Search remains the dominant source web traffic
  • Paid Search continues to grow
  • Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.


What does this mean for small business marketers?

  • Focus on SEO for driving traffic: optimize your website for SEO, create and publish high-quality content on your site, build backlinks to your site
  • Focus less on social media. By all means, use social media to network and nurture relationships, but do not waste energy on organic social as a source of web traffic.

Subscribe to Fresh Squeezed

Essential ideas about branding, marketing and growing a small business.

Weekday emails to help exceptional people like YOU bring your visions to life.

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