FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Buyers spend hours gathering information and comparing their options before they make a purchase. According to Forrester, on average a person consumes 11.4 pieces of content before making a purchase decision.
Now, this doesn’t mean go create sh*t-tons of content. But it does mean be strategic about the content you do create. You want to create an intentional content experience that will help move prospects through the buying process and closer to becoming customers.
Consider how a prospect goes through awareness > consideration > deciding (purchase) > onboarding > retention > advocacy.
Not only should you create content that helps lead someone from awareness to purchase, but also create content specific to onboarding new customers, providing value to existing customers (retention), and share-worthy content for stimulating referrals (advocacy).
Sounds harder than it is. What IS hard, on the other hand, is producing an endless stream of content for little results.
Is this something you’d like to hear more about? Reply and let me know.
Subscribe to Fresh Squeezed
Essential ideas about branding, marketing and growing a small business.
Weekday emails to help exceptional people like YOU bring your visions to life.
