ORANGE STAR BLOG

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Effortless thought-leadership: simplify and speed up your process

54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic?Producing thought-leadership content can be a daunting task. Most of us don’t have the time or…

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Ode to Old Posts

Did you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time you reviewed these older posts? Older blog posts can be extremely valuable for a website. Not only do they help…

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Give Away Your Knowledge

People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is also a great way to build your own brand and business. When you show people that you know what you…

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creating consistent content

On Becoming a Consistent Content Creator

Yesterday I wrote and published a post on ContentCreatorsPanner.com — How to Become a More Consistent Content Creator.  Oh, the irony…Until very recently, I had not really been a consistent content creator. My planner partner Kim and I laughed about it at first. Then I started thinking about why it was that I had not been…

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Why are you creating content?

Are you committing random acts of content?

It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales,  why do it? There are only…

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