ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Effortless thought-leadership: simplify and speed up your process
54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic?Producing thought-leadership content can be a daunting task. Most of us don’t have the time or…
Ode to Old Posts
Did you know that 75% of blog views and 90% of blog leads come from old posts?¹ Look at your website analytics, do you see traffic going to older blog posts? When was the last time you reviewed these older posts? Older blog posts can be extremely valuable for a website. Not only do they help…
Give Away Your Knowledge
People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is also a great way to build your own brand and business. When you show people that you know what you…
The power of reciprocation: how being generous pays off
Reciprocation is the strong desire most people feel to “pay back” what has been given to them. If someone benefits us, we like to benefit them in return. When you are giving of your time, energy and resources to help others, they’re more likely to reciprocate and be interested when you make an offer. When…
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
Millionaire Secrets: KIM DOYAL & JODI HERSH | From Failed Kickstarter To Over 40K/Month
In this lively interview with Jeff Lerner of EntreNation, we talked all about content marketing and content creation. More specifically, the importance of planning your content marketing calendar and your overall strategy.
On Becoming a Consistent Content Creator
Yesterday I wrote and published a post on ContentCreatorsPanner.com — How to Become a More Consistent Content Creator. Oh, the irony…Until very recently, I had not really been a consistent content creator. My planner partner Kim and I laughed about it at first. Then I started thinking about why it was that I had not been…
Are you committing random acts of content?
It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales, why do it? There are only…
From a failed Kickstarter to over $41,000 per month in revenue in less than one year — The Smartist™ Way
In this FacebookLive, we pulled back the curtain and shared how we went from a failed Kickstarter to over forty-thousand per month in less than a year. It’s been a wild ride to say the least. And the most amazing thing to me is that we accomplished this while still also doing client work, other…
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
