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FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Effortless thought-leadership: simplify and speed up your process

54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹

What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic?

Producing thought-leadership content can be a daunting task. Most of us don’t have the time or resources to produce this type of content.

With the help of a writing assistant like Jasper.ai, you can make the process much easier. It is an AI-based writing assistant that can help you to research and develop high-quality content that will capture the attention of your audience.

I use it almost every day. Really. The key is to remember it is an assistant, you are in the driver’s seat. Here are just a few things I’ve used it for (and the list keeps growing as I get better at using it):

  • Brainstorm content ideas for myself and clients
  • Write email campaigns and drip sequences
  • Write blog posts for myself and clients
  • Write lead magnets
  • Write training materials
  • Write Facebook and Google ads
  • Write social media posts
  • Write product descriptions
  • Write website copy
  • Write video scripts
  • Write SEO meta tags


If you would like to simplify and speed up your content creation process, I highly recommend trying Jasper.ai. Opt-in for the free trial (use my link and get 10,000 words for free) and then go through the BootCamp training. For the super skeptical, just watch the BootCamp training (no opt-in required).

OK, time to make the donuts!


¹Source: https://www.hubspot.com/marketing-statistics

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