FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Reciprocation is the strong desire most people feel to “pay back” what has been given to them.
If someone benefits us, we like to benefit them in return.
When you are giving of your time, energy and resources to help others, they’re more likely to reciprocate and be interested when you make an offer.
When you give away something of real value, it builds trust and a relationship with the people you are trying to reach. When the time comes for you to ask them to do something, they’ll be more likely to reciprocate.
Dive deeper: Personal MBA, Chapter 3
http://book.personalmba.com/reciprocation/
Subscribe to Fresh Squeezed
Essential ideas about branding, marketing and growing a small business.
Weekday emails to help exceptional people like YOU bring your visions to life.
