FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Measure output not outcomes

Are you actually doing the work that will lead to the desired outcomes?

If you are, the results will come.

By focusing your weekly goals on your outputs (lead indicators), which are 100% in your control — you are more likely to improve your results (lag indicators) — which are not 100% in your control).

“We’re held back from achieving our potential, not by a lack of ideas, but by a lack of consistent execution.” – The 12 Week Year

Subscribe to Fresh Squeezed

Essential ideas about branding, marketing and growing a small business.

Weekday emails to help exceptional people like YOU bring your visions to life.

Something went wrong. Please check your entries and try again.

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