ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Converting Readers to Believers
With so much information at our fingertips, it can be difficult to get your message heard above the noise. By building a relationship of trust, you will be able to convert readers into believers and get your message heard. And building a relationship of trust is essential for any successful communication campaign. When readers trust what…
Could it really be this simple?
Three general rules, inspired by Ann Handley. Could it really be this simple? Be useful. Be helpful. Be known as a source of solid information. That is all. PS Her Total Annarchy newsletter is one of my favorites
Do the work
Do the work. That’s all you need to do. Everything else will follow.Thinking about something does not make it happen. Neither does talking about it. In order to see results, you have to take action and put in the work.Too often, we get caught up in thinking about our goals instead of taking the steps…
Why am I doing this?
I didn’t send any Fresh Squeezed emails in the last two weeks. I had to weigh pushing myself to get it done against not doing it in favor of other deadlines and priorities.With each thing I do lately, I’ve been asking myself Why am I doing this?While these emails may on the surface seem unimportant, they actually are…
365 more times
If you repeated what you did today 365 more times will you be where you want to be next year? If you are not focused on the right things, then no. Essentialism is not about how to get more things done; it’s about getting the right things done. It is a disciplined, systematic approach for determining…
If you don’t know what to do
“If you don’t know what to do, you look around and see what everyone else is doing and don’t do that.” ~ Dan Kennedy, Magnetic MarketingIt’s a simple rule, but it can be hard to follow. We’re social creatures, and we want to fit in. We want to be like everyone else.But following the crowd is often…
The intersection of Hard Work and Inspiration
“Out of about 300 songs John & I wrote together, we never had a dry session. We’d always come in and we never went away from the session going, (sigh) couldn’t get it today. We always finished a song. Which is pretty remarkable.” – Paul McCartneyAuthor Steven Pressfield calls this the intersection of Hard Work and Inspiration. “Diligence produces…
Perfectly present
It isn’t about being perfect. It is about being present.So often we get caught up in the idea of doing things perfectly that we never take any action at all. We overthink things, and as a result, nothing ever gets done.You need to show up and do the work, even if it isn’t perfect. Consistent…
Things don’t have to be hard to be valuable
It does not have to be hard (unless you say it does). You can like what you do and have fun doing it.Seems stunningly obvious when you see it in print, but how often do we make things harder than they need to be?I strive to provide elegantly simple solutions to complex problems… Yet sometimes…
Measure output not outcomes
Are you actually doing the work that will lead to the desired outcomes?If you are, the results will come.By focusing your weekly goals on your outputs (lead indicators), which are 100% in your control — you are more likely to improve your results (lag indicators) — which are not 100% in your control).“We’re held back…
