ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Marketing 911
Do you ever feel like a professional fire-putter-outer? 🔥🚒👩‍🚒 I often do.My friends, there are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.Seth Godin says, “Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.”Without a plan,…
Fresh Squeezed 004: What could you do today that would matter a year from now?
What could you do today that would matter a year from now? Almost every day I talk with people about their big ideas and their businesses…all the things they “are going to do.” Their intentions are true, but the reality is that the majority of these things never happen in reality. Their ideas may be…
On Becoming a Consistent Content Creator
Yesterday I wrote and published a post on ContentCreatorsPanner.com — How to Become a More Consistent Content Creator.  Oh, the irony…Until very recently, I had not really been a consistent content creator. My planner partner Kim and I laughed about it at first. Then I started thinking about why it was that I had not been…
You Don’t Need Permission
You don’t need permission. Find what makes you happy, what drives you, and do it. Every day. Follow wherever it leads you.
Sometimes you don’t know you’re on the right path until you are far enough along to look back. I never wanted to do anything other than make things and I never could have planned the trajectory that got me here. Looking back, of course it was right, it worked.
Livestream with Lee Jackson and Kim Doyal about the Content Creators Planner
Introduction to the Content Creators Planner with Kim and Jodi You can also follow our journey on the Content Creators Facebook Page.
The behind-the-scenes story of creating the Content Creators Planner
Four weeks left in the year. Can you believe it? When I look back on the goals I had created for the last few months of the year it looks like I will hit maybe 50% of them. I’m not being too hard on myself, though, because in that time I’ve accomplished a lot and…
The Smartist Way: an essentialist roadmap to marketing success (webinar replay)
Tame the chaos, end the overwhelm, and get growing. Most small businesses have a few common goals: BE SEEN AS AUTHORITY (STAND OUT) GET MORE LEADS & OPPORTUNITIES GET NEW CUSTOMERS & MAKE MORE MONEY So why, then, is marketing so hard and overwhelming? Why is it that we start “doing all the things” everyone…
Turning 50, celebrating 25 years in business… and what’s next
I turned 50 in October. My business will turn 25 in June. On one hand, these are just numbers. On the other, it’s staggering to think about. People ask, “how does it feel?” I’m actually excited about it, and at the same time, one of the first things that comes to mind is that one…
Shawn Anchor: The happy secret to better work
Happiness inspires us to be more productive We believe we should work hard in order to be happy, but could we be thinking about things backwards? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive. Did you know: 90% of your happiness comes from…
Roll with the Changes
I have been a designer for over 20 years. During this span, industry technology has changed wildly. When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence. There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and…
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