FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Are you actually doing the work?

Now that you’ve answered, or at least pondered Your Year in Review Essential Questions, I have one more for you:

How will you hold yourself accountable?
It’s really hard to stay on track when life throws huge flaming obstacles at you. Things will happen that are beyond your control, and you will inevitably create your own obstacles (we all do). That’s all part of it.

The truth is, the only thing standing in your way is you.

I can’t guarantee you success, but I can guarantee that if you take consistent imperfect action, your odds of success increase exponentially. You can’t just think about the things you should be doing. You actually need to be doing those things.

Stack the odds in your favor by focusing on your outputs (lead indicators), which are 100% in your control. If you do this, you are more likely to improve your results (lag indicators) — which are not 100% in your control.

And now it’s time we disconnect…

See you next year!

Subscribe to Fresh Squeezed

Essential ideas about branding, marketing and growing a small business.

Weekday emails to help exceptional people like YOU bring your visions to life.

Something went wrong. Please check your entries and try again.
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