FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Do you ever feel like a professional fire-putter-outer? 🔥🚒👩‍🚒 I often do.
My friends, there are no emergencies in marketing. There often is, however, a lack of planning, preparation, and perspective.
Seth Godin says, “Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.”
Without a plan, you are essentially guessing at what content to create and how and where to promote it. Guessing leads to mistakes that cost you in the end — time, money, momentum, and motivation. Worse, it could cost you customers and reputation. Too much guesswork, flying by the seat of your pants, over and over may end up costing you more time and money than it would have to develop an effective strategic marketing plan in the first place. Developing and executing that plan would be far less stressful too!
Most marketing fails as a result of failure to properly plan and execute consistently. There truly is no excuse — sure there is always a reason… but honestly… really?
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