ORANGE STAR BLOG

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Effortless thought-leadership: simplify and speed up your process

54% of decision-makers say they spend more than one hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)¹ What if your content is the one that captures their attention and becomes their go-to source for information on a particular topic?Producing thought-leadership content can be a daunting task. Most of us don’t have the time or…

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Content Planning for Q2

4-3-21, Ready or not, here it comes

Welcome to the start of Q2. How did your Q1 go?  Did you do some year-end planning and get a jump on things in Q1? Or did you spend Q1 reflecting and planning the year ahead?  Maybe it blew by so fast you can’t even believe it is already April. Me? Oh, you know… there…

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Why are you creating content?

Are you committing random acts of content?

It happens. You’re on a deadline or have a jolt of inspiration and you click publish and share. And then weeks go by. Sometimes months. And then it happens again. You might have a million ideas for content but if not directly related to a path that leads to sales,  why do it? There are only…

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