Essential ideas about branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to receive Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Fresh Squeezed 004: What could you do today that would matter a year from now?
What could you do today that would matter a year from now?
Almost every day I talk with people about their big ideas and their businesses…all the things they “are going to do.” Their intentions are true, but the reality is that the majority of these things never happen in reality. Their ideas may be great, but the actions to support them are lacking.
I often wonder why this is so. Do we not want it enough? Are we undisciplined? Unfocused? Afraid? Unsure? Distracted? Overwhelmed?
Yes. We are human, so all of that.
The truth is, the only thing standing in your way is you. (and me, of course, because I am the obstacle in the pathway of all human progress).
Amelia Earhart said “The most effective way to do it, is to do it.” Well put, Amelia, well put. ✈️
I can’t guarantee you success, but I can guarantee that if you take consistent imperfect action, your odds of success increase exponentially.
You can’t just think about the things you should be doing. You actually need to be doing those things.
Are you actually doing the work (lead indicator)? If you are, the results will come (lag indicator).
Stack the odds in your favor by focusing on your outputs (lead indicators), which are 100% in your control. If you do this, you are more likely to improve your results (lag indicators) — which are not 100% in your control.
According to The 12-Week Year, “…if you successfully complete 85 percent of the activities in your weekly plan, then you will most likely achieve your objectives.”
Keep it simple:
- Define your focus/goal is for the next 90 days (If not 90 days, it must still be time-bound)
- Plan your essential weekly actions each week
- Keep track of your execution (not just your outcomes)
So tell me, what’s preventing you from taking action? What is the next required step towards your goal?
Be, Do, Have, Share
Brain Coach Jim Kwik’s Four-Word Formula for Success.
How Julia Child Used First Principles Thinking
(via Farnam Street, Brain Food No. 396)
There’s a big difference between knowing how to follow a recipe and knowing how to cook. If you can master the first principles within a domain, you can see much further than those who are just following recipes. That’s what Julia Child, “The French Chef”, did throughout her career.
“We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!”
~ Brian Moran, The 12 Week Year
Read the book
JAN 8-9, 2021
CONTENT MARKETING ACCELERATOR
Plan your content strategy for Q1 2021 with us live!
We’ll help you plan what content to create to convert leads, and drive sales.
Whenever you decide to take action, there are several ways I can help:
THE SMARTIST WAY
Get on the waitlist for my course
An essentialist approach to branding and marketing for small business
ORANGE STAR DESIGN
Grow your business with smart creative designed to get results
Beautiful Brands – Websites that Sell – Powerful Marketing
CONTENT CREATORS PLANNER
Create a content strategy that generates traffic, leads, and sales.