FROM THE DESK OF JODI HERSH
Essential ideas about branding, marketing and growing a small business
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
“Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path.” ~ Greg McKeown, Effortless
McKeown says “When the essentials become too hard to handle, you can either give up on them or you can find an easier way. Essentialism was about doing the right things; Effortless is about doing them in the right way.”
I am nearing the 29th anniversary of my business and I am on a mission to stay focused on the essentials and make my work life easier in every way I can…and it is working! 🕺
What could happen in your life if the easy but pointless things became harder and the essential things became easier?
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