ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Essential questions entrepreneurs should ask themselves
Humans are really good at asking questions and looking for answers.The latest data shows that Google processes over 99,000 searches every single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). Why, then, do we as entrepreneurs struggle to ask ourselves these essential questions? What are we doing? (What are…
The Story Behind the Orange Star Name
Yesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi E. Hersh Graphic Design & Photography, Inc. Catchy, ey? 🤪 Needless to say, it was unique, relevant, and no one…
What’s in a name?
Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here are a few things to keep in mind: Keep it simple. The simpler the name, the easier it is to…
The power of reciprocation: how being generous pays off
Reciprocation is the strong desire most people feel to “pay back” what has been given to them. If someone benefits us, we like to benefit them in return. When you are giving of your time, energy and resources to help others, they’re more likely to reciprocate and be interested when you make an offer. When…
Why does it matter?
Every person looking to buy a new product or service has been through some version of this:They find themselves on a website, they don’t know why this is different than any other site — their interest fades and they move on to something else — ultimately buying from someone else. The first site may have…
404 Error Pages — Little things, done right, matter
When it comes to branding, every interaction, no matter how small, has an impact. This is because each interaction is an opportunity to make a good or bad impression. For example, if someone visits your website and clicks on a link that leads to a 404 page not found error, this sends a message to…
The Difference
“Today the shortcut to more is to matter—not to be different, but to do something that creates difference. It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.” ~ Bernadette Jiwa from the book Difference: The one-page method for reimagining your business…
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
