ORANGE STAR BLOG
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.
The Story Behind the Orange Star Name
Yesterday I shared some tips for naming a business, product, or service. Several replied asking what inspired my business name Orange Star Design, so here’s my story. In 1993 I incorporated my business as Jodi E. Hersh Graphic Design & Photography, Inc. Catchy, ey? 🤪 Needless to say, it was unique, relevant, and no one…
What’s in a name?
Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name. When it comes to naming a business or product, following a few simple tips can make all the difference. Here are a few things to keep in mind: Keep it simple. The simpler the name, the easier it is to…
Give Away Your Knowledge
People are not really looking for information (like this post), but they ARE looking for a solution to their problem.Giving away your knowledge is not only a great way to help others, but it is also a great way to build your own brand and business. When you show people that you know what you…
The power of reciprocation: how being generous pays off
Reciprocation is the strong desire most people feel to “pay back” what has been given to them. If someone benefits us, we like to benefit them in return. When you are giving of your time, energy and resources to help others, they’re more likely to reciprocate and be interested when you make an offer. When…
404 Error Pages — Little things, done right, matter
When it comes to branding, every interaction, no matter how small, has an impact. This is because each interaction is an opportunity to make a good or bad impression. For example, if someone visits your website and clicks on a link that leads to a 404 page not found error, this sends a message to…
The Difference
“Today the shortcut to more is to matter—not to be different, but to do something that creates difference. It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.” ~ Bernadette Jiwa from the book Difference: The one-page method for reimagining your business…
E-A-T your way to the top in your field: Expertise, Authoritativeness, and Trustworthiness
Have you ever come across an article or website and thought to yourself, 🤔 I’m not sure if I trust this? Who is this person? Why should I believe anything she has to say? It’s never been easier to publish content and share your voice and knowledge with the world. 🎉 It’s also never been…
Creating Customers for Life
Sales and marketing are important, but they’re not everything. Branding is what creates customers for life.Branding is more than just a logo or a jingle. It’s the feeling you get when you interact with a company. It’s the experience you have, not just the product you buy.It’s how you feel in the moment you interact with…
How do you make them feel?
The best marketing is not about what you say, but how you make people feel. What if you were able to make people feel good, safe, reassured, inspired? What if you made someone feel really special? What would happen then? Well I’ll tell you… They will want to buy your products, invest in what you’re…
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