FRESH SQUEEZED newsletter

FROM THE DESK OF JODI HERSH

Essential ideas about branding, marketing and growing a small business

Weekday emails to help exceptional people like YOU bring your visions to life.

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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What’s in a name?

Maybe you Can’t Kill the Rooster but you can kill your business/book/product/service with a lousy name.

When it comes to naming a business or product, following a few simple tips can make all the difference. Here are a few things to keep in mind:

  1. Keep it simple. The simpler the name, the easier it is to remember.
  2. Make it unique. The more unique your name is, the more likely you are to stand out from the competition.
  3. Make it easy to read and pronounce. Make sure the name is easy to pronounce and spell.
  4. Check the domain availability before you commit to a name.
  5. Make it relevant. The name should reflect what your business or product is all about.

Any guesses as to the story behind my business name Orange Star Design?

Share the story behind yours below in the comments.

Subscribe to Fresh Squeezed

Essential ideas about branding, marketing and growing a small business.

Weekday emails to help exceptional people like YOU bring your visions to life.

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