ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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The right customers

“Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers.” ~ Bernadette Jiwa Here are ten questions you can ask yourself to guide your thinking about what kind of customers will enable you to do your best work.

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SEO drives more traffic than organic social media

Many people focus on social media as a way to generate more leads and sales, but the truth is, Organic and Paid Search together dominate website traffic by a wide margin for nearly every industry. In terms of revenue results, Organic Search is also the largest channel.A recent BrightEdge study revealed that: Organic Search remains the dominant…

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