ORANGE STAR BLOG

Subscribe to Fresh Squeezed, essential ideas on branding, marketing and growing a small business.

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Roll with the Changes

I have been a designer for over 20 years.  During this span, industry technology has changed wildly.  When I graduated from Univ. of MI School of Art & Design, the Mac was somewhere between its infancy and adolecscence.  There was a small computer lab where we shared 5-6 computers with grayscale monitors, 1 scanner and…

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mobile marketing

Mobile marketing — phone and text, broadcasts and surveys

Outbound marketing via phone and text, broadcasts and surveys generates inbound leads Over coffee with Kashi Seghal from Gigabark Broadcast Solutions, I learned about how non-profits, retailers, SMBs, schools, clubs and associations, political orgs and legislators and others are successfully using broadcasted phone (recorded audio messages) and text messaging, to generate donations, survey feedback, inbound…

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